October 31, 2012


One of the things I joyfully had the opportunity to work on during the past few months was a brand new Dayspring card line called "Abounding Hope", which will be out next summer/fall. I was able to do six different cards, four lettered by myself (I art directed a freelancer on the other two lettering jobs). I wanted to share some of the process behind my designs, with hopes to show more of the final product eventually...

My method is typically to start with pencil and paper. I just think better with my hands. You can see my sketchbook roughs for each on the far left, where I would problem solve the basics of the design. Then I would ink over those drawings with tracing paper (middle), which then get scanned into the computer and either finalized in Photoshop, or vectorized manually with the pen-tool in Illustrator (right). Some take a long time, others not so long. It usually depends on what kind of music I'm listening to at the time. (Just kidding. Kind of.)
The line features beautifully crafted lettering designs of various phrases of scripture (the full verses will be laid out on the bottom half of the card –don't worry, you'll see). Each phrase is some sort of call-to-action pulled from the complete verse. For example, "Be strong in the Lord" is part of Ephesians 6:10 –"Finally, be strong in the Lord and in His mighty power. Put on the full armor of God so that...you may be able to stand your ground."
The hope with this line is to continue to encourage our Dayspring consumer through words that mean so much to her: the Word of God. And to do so in a visually attractive way. More to come on the Abounding Hope cards! Stay tuned. 

No comments:

Post a Comment