A GREETING CARD IS BORN

A neat, behind-the-scenes look of how a greeting card is made: from a thought to the shelf and into your hearts and homes (its okay, greeting cards can be cheesy sometimes.) Thanks to Hallmark's very own, Chris Dorsey, for creating the video, and my fellow designer Jessica for sharing!

A greeting card is born from Chris Dorsey on Youtube.

LETTERING : ABOUNDING HOPE

One of the things I joyfully had the opportunity to work on during the past few months was a brand new Dayspring card line called "Abounding Hope", which will be out next summer/fall. I was able to do six different cards, four lettered by myself (I art directed a freelancer on the other two lettering jobs). I wanted to share some of the process behind my designs, with hopes to show more of the final product eventually...